Our Mission

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We’re on a mission to shift the perception globally that Wills are only for older people with lots of money by building awareness, increasing knowledge and enabling action to protect families and avoid unnecessary hardship.

We care about doing the right thing; that’s why when we say “we’ll see you right” we mean it! We are big believers in stories, especially the one about you. This is the story that reflects your life journey; it includes the things you’ve collected along the way, the loved ones you want to take care of even if you’re not around, and the difference you made to others.

As corny as it sounds, your Will is the last chapter in your story and we want to help you tell it. Your Story, your way, It’s that simple!

Our Values

WE'LL SEE YOU RIGHT

Our Behaviour

TOTALLY LEGIT

Our Credibility

KEEPING IT REAL

Our Approach

GIVE IT A CRACK

Our Attitude

DOIN' OUR BIT

Our Contribution

"I’ve always wanted the best for my family and thought I understood estate planning well, until I started working at Footprint and really got to learn about it. I want to make a Will easily accessible to everyone and remove any barriers that stand in the way of someone putting a Will in place. I’m proud to be part of a company that is disrupting the present and changing the future. Our logo symbolises a ripple effect, enabling change when it comes to more people getting Wills sorted earlier in life."

Belinda Heunis

Chief Executive Officer